Use cases for Sponsors
See how a Sponsor can choose a community partner, fund defined actions, and assess verified outcomes without overstating attribution.
A Sponsor owns the fund stage of one shared program lifecycle and reads the report stage that closes it.
Choose a community partner by fit
Scenario. A brand or organization wants to support an outcome through a community whose Members already care about it.
Problem. Audience size alone does not show operating quality, Member trust, reviewer capacity, or whether the proposed action belongs in the Space.
How ZYNC works. The Sponsor evaluates purpose, leadership, recent Mission quality, verification methods, dispute history, repeat participation, and evidence boundaries at the Space level. The detailed guide explains how to evaluate communities without covertly scoring individual Members.
Expected outcome. The Sponsor and Community can decide whether their objective, audience, action, and operating capacity are aligned before drafting a campaign.
Relevant capabilities. Space profiles, Mission history, verification methods, Community insights, and scoped Sponsor visibility.
Next step. Use the criteria in Find and evaluate communities.
Fund one defined, verifiable action
Scenario. A Sponsor and Community want a narrow first campaign tied to attendance, contribution, education, service, or another observable action.
Problem. A campaign can overpromise when its Mission, proof, capacity, reward budget, fees, and exception terms are not settled together.
How ZYNC works. The campaign groups one or more Missions around a defined objective. Each Mission states what qualifies, while campaign terms record the audience, budget, flat fees, data access, reversals, refunds, and closeout. Start with the starter-campaign brief and the detailed policy for terms, funding, and fees.
Expected outcome. The parties have a traceable obligation and Members can see the action and funded reward terms before participating.
Relevant capabilities. Campaign formation, Mission verification, funding operations, flat fees, reward obligations, and versioned terms.
Next step. Prepare the decisions in Design a starter campaign.
Measure outcomes and decide what changes next
Scenario. A campaign closes and the Sponsor needs to understand delivery, exceptions, and whether another cycle makes sense.
Problem. Combining starts, submissions, approvals, payments, and reversals into one number hides where outcomes changed and can overstate attribution.
How ZYNC works. Reporting keeps each event and state separate, defines the counting unit and time window, records exceptions, and labels direct observations apart from inferred effects. Review measurement and attribution boundaries, then account for fraud, reversals, and refunds before comparing or expanding.
Expected outcome. The Sponsor receives an accountable view of defined campaign outcomes and limitations, supporting a decision to repeat, revise, pause, or expand.
Relevant capabilities. Sponsor reports, proof packs, decision and payment states, reversals, refunds, and privacy-safe aggregation.
Next step. Use Repeat and expand to structure the next decision.