Why verified action?
Understand the difference between attention signals and evidence that a defined community outcome occurred.
Views, clicks, and impressions show that content was encountered. They do not necessarily show that a real-world action happened.
ZYNC begins with a defined Mission outcome. The campaign then records the path from eligible participation through submitted proof, decision, reward, and any later reversal.
What the Member was asked to do.
What supports the claim.
Why the completion qualified.
Verified action is useful when the objective itself matters: attendance, contribution, completion, referral quality, local activation, education, or service.
Verified action reduces uncertainty, but every method has limitations and abuse risks. A strong campaign names those limits, uses evidence proportionate to the value, records exceptions, and avoids overstating attribution.
The report should answer which defined outcomes qualified, under which rules, and at what funded cost.