Find and evaluate communities
Assess community fit through purpose, operating quality, Member trust, and evidence—not audience size alone.
Begin with relevance. A smaller Space whose Members already care about the outcome can be a better partner than a larger, unrelated audience.
Evaluate:
- the Space’s purpose and Member profile;
- leadership and moderation ownership;
- recent Mission quality and completion patterns;
- verification methods and reviewer capacity;
- dispute and reversal history;
- repeat participation, not only signups;
- privacy and Sponsor evidence boundaries;
- the community’s ability to fund and close obligations.
Ask for definitions behind every metric. “Active Members” might mean a visit, a submission, or an approved completion; those are not equivalent.
Look for operating maturity
A reliable community can explain how it publishes rules, assigns reviewers, manages conflicts, protects Member data, and improves a Mission after problems. It should be willing to describe limitations.
Community evaluation should not become covert scoring of individual Members. Assess the partnership at the Space and campaign level unless a specific, lawful Member-level check is necessary.